Sports and Entertainment Marketing

SPORTS AND ENTERTAINMENT MARKETING #CT602

Level: College Prep

Grades: 9, 10, 11, 12

Credit: 0.5

A hands-on elective applying real marketing skills to the sports & entertainment industries, including branding, pricing, sponsorship, promotion, and more. Students study how teams, leagues, performers, and venues actually make money, then apply it directly: pitching a sponsorship package, pricing tickets dynamically, designing a merch line, and building a full marketing plan for a created event.