MWV Career and Technical Center

Introduction to Marketing #CT600
Level: College Prep
Grades: 9, 10
Credit: .5

This introductory course immerses students in the fundamentals of marketing, exploring topics like product development, advertising, promotional planning, pricing, packaging, and distribution. Through hands-on projects, students create, market, and promote their own unique product, gaining insight into real-world marketing strategies. This course encourages DECA membership, offering leadership development and practical experience in business promotion. Ideal for students interested in business, this course provides a strong foundation in the skills necessary for a successful marketing career.